Product Concept

Folding TV

Designed March 2025

Folding TV Concept

This concept leverages the latest advancements in flexible OLED display technology to revolutionize how TVs integrate into home interiors. Traditional flat-screen TVs, when turned off, dominate a room with a large black rectangle, creating a visually intrusive element that disrupts the aesthetic flow of a space. This is particularly problematic for consumers living in smaller homes or apartments, where every inch of wall space is valuable for displaying artwork, family photos, or other decorative elements.

The Problem

Currently, regardless of whether a flat-screen TV is placed on a sideboard, mounted on a wall, or set on a floor stand, it remains a prominent visual element that consumes significant space both physicaly and visualy. This results in a trade-off between home entertainment and interior aesthetics, leaving consumers with limited flexibility in arranging their living spaces.

The Concept

The folding TV concept offers a transformative solution by maintaining the same footprint as a traditional flat-screen while dramatically reducing its vertical presence when not in use. This design caters specifically to consumers living in smaller spaces, with available screen sizes ranging from 32 to 55 inches. The core innovation is a flexible OLED display that folds in half and retracts into a compact housing unit. The back of the display is covered with a metal part that protects the display when folded and looks elegant from behind when unfolded. This housing contains all necessary electronic components for the TV and features an integrated soundbar to ensure high-quality audio without requiring additional external speakers.

Three Versatile Positions

  1. Tabletop Mode: In this configuration, the TV is supported by a round, compact base, allowing it to sit on a horizontal surface such as a table or media console. The round base enables smooth left and right swiveling, allowing users to adjust the screen for the best possible viewing angle.

 

  1. Floor Stand Mode: Here, the TV is mounted on a sleek floor stand, providing the flexibility to be placed anywhere within a room. The stand features a pivot connection at the base of the TV housing, enabling horizontal rotation for optimal viewing angles. Additionally, an optional version of the stand with wheels enhances mobility, allowing the TV to be easily repositioned as needed.

 

  1. Wall-Mounted Mode: In this setup, the TV is securely mounted on the wall, similar to conventional flat-screen TVs. While it protrudes slightly more than a standard flat-screen, it occupies significantly less wall space. This enables users to maintain their existing decor, such as artwork or family photos, as the TV unfolds outward in front of them when in use. When turned off, the TV retracts into its housing, blending seamlessly with the surroundings.

Design & Customization

To ensure seamless integration into various interior styles, this concept offers a range of material finishes and color options enabling the TV to be customized to complement different decor themes. By combining cutting-edge technology with an emphasis on space efficiency and aesthetics, this folding TV concept redefines home entertainment, allowing consumers to enjoy a premium viewing experience without sacrificing valuable space or design harmony.