I am an industrial designer based in Denmark, with over 30 years of design experience, working in many different areas of product design.

I received my education at the Art Center College of Design in Pasadena CA. Afterwards I landed my first job in 1982 as in-house designer for Bang & Olufsen in Denmark. During my employment at B&O, I designed the Form 2 headphones, which have become a classical icon after being on the market for over 30 years. They are the only headphones in the world that have been on the market for so long.

In 1988 I founded my own design studio and have worked in many different areas of design such as with high-tech industrial products, products for the healthcare industry as well as luxury consumer products for the home. One product I designed for a Danish company has even been used on the ISS (International Space Station). My designs have won several design awards for my clients; 4 Japanese G prizes, 2 IF awards, 4 Red Dot awards, 7 Danish Design awards and the Form 2 headphones I designed for Bang & Olufsen were accepted into the permanent design collection at the MOMA, New York.

My design solutions are often simple & original, with always a focus on the end user. 

I am a Member of Design Denmark.

“My design solutions are often simple & original, with always a focus on the end user.”
Steve McGugan

My studio specializes in product & industrial design, helping clients define and develop new products thru a close collaboration with your marketing & product development teams.

Every industrial designer agrees that design helps to improve our world and our daily lives.

It helps companies strengthen their image, their brand, and it helps keep loyal customers and gain new ones. 

The job of a product designer is to understand the problems and desires of both the consumer and the manufacture. Then combine these requirements together to create a product that the consumer will enjoy, and the manufacture can be proud of.

During my career, I have been very lucky to have designed numerous products that were the first of their kind. Through a close collaboration with these clients and their team’s, designs were developed for products that had never existed before. Products that helped improve the lives of millions of people around the world. Just to name one, I designed the NovoLet® insulin pen for Novo Nordisk A/S. It made a major impact for diabetics around the world helping to make their daily life easier. Novo Nordisk sold over 750 million NovoLet® insulin pens worldwide.

Design is about keeping things simple. Simple to understand. Simple to use. Simple to manufacture. Simply to enjoy.

My studio provides a high level of service when it comes to understanding and implementing your company’s desires and requirements for a new product or product series.

  • I present my ideas and designs in a clear and simple manner so that everyone in the team can see and understand what the design is about.
  • I have a good understanding and respect for the work that engineers do and can contribute in creating innovative mechanical solutions.
  • I only do what I am best at, and that is product design. To create a finished product, you need experts in other fields as well. Graphic designers, mechanical engineers, model makers, to name a few. I have a large network of specialist that I collaborate with and can help choose the right expert for the right job when presenting a finished design solution.
  • All collaboration is done directly with me, the designer. No middle contact, no project leader. This helps to ensure that all the necessary information relating to the design project is conveyed to the person who is creating the design solutions for your company.

Using design can help your company reach new markets, gain awareness and improve the world.

Let us work together to create original ideas and inspiring design.

My designs have won several design awards for my clients.

View the full list here.
Anticimex A/S
Brüel & Kjær Sound & Vibration Measurement A/S
Furnipart A/S
Georg Jensen A/S
GN ReSound A/S
Novo Nordisk A/S
Philippi GmbH
Radiometer Medical ApS
Reapplix A/S
Rig-tig by Stelton
Roto Health Aps
Smart & Green
Stelton A/S
Tessloff MedienVertrieb GmbH