Who am I?

I am an award winning industrial designer based in Denmark, with over 30 years of design experience, working in many different areas of product design.

I received my education at the Art Center College of Design in Pasadena CA. Afterwards I landed my first job as in-house designer for Bang & Olufsen in Denmark. During my employment at B&O, I designed the Form 2 headphones, which have become a classical icon after being on the market for over 25 years. In 1988 I founded my own design studio and have worked for many different clients from around the world. I enjoy travelling and my biggest goal in life is to design products that make people happy.


Why does a product need to be designed?

Every industrial designer agrees that design helps to improve our world and our daily lives. It helps companies strengthen their image, their brand, and it helps keep loyal customers and gain new ones.

The job of a designer is to understand the problems and desires of both the consumer and the manufacture. And to combine these requirements together to create a product that the consumer will enjoy, and the manufacture can be proud of.

During my career, I have been very lucky to work on numerous products that were the first of it’s kind. Through a close collaboration with these clients and their team’s, designs were developed for products that had never existed before. Products that helped improve the lives of millions of people around the world.

But design alone is no guarantee for a successful product. It is a powerful process that can help increase the chances for a successful product. Only through teamwork, a strong company spirit, and a good marketing strategy, can a new product become a success and help strengthen your company’s brand.

Design is about keeping things simple. Simple to understand. Simple to use. Simple to manufacture. Simply to enjoy. That’s what designers are good at.

It does not matter whether you are a small or a large company; all of the above applies to every company. Therefore the use of design can help your company reach new markets, gain awareness and improve the world.


Why choose me?

I provide a high level of service when it comes to understanding and implementing your company’s desires and requirements for a new product or product series.

I present my ideas and designs in a clear and simple manner so that everyone in the team can see and understand what the design is about. And I have a good understanding and respect for the work that engineers do and can support them in creating innovative mechanical solutions.

I only do what I am best at, and that is design. But to create a finished product you need experts in other areas. I have a large network of specialist that I collaborate with, and can help choose the right expert for the right job.

I have a long track record of successful products and in many cases, products that have lasted over 10 to 15 years on the market.

And you can rely on me to deliver to the agreed time schedule and price.


What does my design service cost?

This is always the million-dollar question for every company. The answer is……..every project is different. Therefore it is difficult to say, if you want this type of product designed, it will cost so and so much.

The cost depends on how complex or how simple the product is. How far along is the development of the new product. What kind of manufacturing requirements should the product fulfill.

Once I understand the desired product requirements, I can present you with a detailed quotation for the work needed to reach a final design for your product.

I normally work by the hour, but a fixed fee is also possible. Depending on the type of product, I will also consider working for a royalty fee, based on the products wholesale price.

You are always welcome to contact me to discuss how I can help your company with its next new product.

Let us work together to create original ideas and inspiring design.